All Exhibitions here

Willy Maywald et la Mode

30.03.2017 - 13.05.2017

Willy Maywald et la Mode

30.03.2017 - 13.05.2017

Willy Maywald et la Mode

30.03.2017 - 13.05.2017

ABOUT

The Dina Vierny Gallery is pleased to present the exhibition "Willy Maywald and Fashion" as part of the celebration of the gallery's 70th anniversary.

Willy Maywald was an important companion of Dina Vierny, a close friend, from the opening of the gallery in 1947 until Maywald's passing in 1985. He particularly captured black and white images of Maillol's sculptures for exhibitions and appraisals. One year after Maywald's death, Dina Vierny established the Willy Maywald Association, currently chaired by Jutta Niemann, which continues to preserve and disseminate the Willy Maywald collection.

Born in 1907 in the city of Cleves, Germany, Wilhelm Maywald – later changed his first name to Willy – arrived in France in 1931. He quickly became part of the artist circles in the Montparnasse district, which he began to photograph. Recognized after the war for his portraits of artists, he was equally renowned for his work in fashion. As the first photographer for the house of Dior, he captured its inaugural collection in 1947 and subsequently became its official photographer. He also produced numerous photographs for other major fashion houses such as Givenchy, Balenciaga, Jacques Fath, or Edward Molyneux, to name a few.

The nineteen silver gelatin prints exhibited by the Dina Vierny Gallery, developed by Maywald himself, offer a splendid overview of French haute couture in the post-war years. These photos contributed to perpetuating the myth of French elegance by showcasing the creations of the greatest couturiers of that era. Whether in front of a Rolls-Royce or a Cadillac hood, on the banks of the Seine or in the colonnade of the Palais Royal, Maywald, one of the first to take fashion photography out of the studios, used the city as a poetic backdrop to the graceful, subtle, and refined elegance of the women he photographed.

Far from extravagant setups, Maywald simply placed his models in a natural setting. Avoiding the spectacular and artificial, he knew how to extract the essence of his subjects through simple means (his Rolleiflex and three small projectors that he carried everywhere in an ice skate bag). All of this lends a great lightness to his photos. The model stands alone with her dress in a deserted setting, only to affirm the talent of the couturiers he represented. Thus, his models, placed with grace, full of curves and counter-curves, illuminated these now-iconic photographs.

Willy Maywald succeeded in conveying the grandeur and nobility of aristocratic portraits to his models, whom he photographed with a subtle balance. This is how he gave the women of Dior or Fath such a delicate aspect, characterized by his own sobriety.

SIMILAR EXHIBITIONS

The Home of Dina Vierny - by Marie Anne Derville

18.10.2023 - 28.10.2023
Read more
La peur au ventre a la une

La peur au ventre

22.11.2019 - 21.01.2020
Read more
Nina Mushinsky – Portraits

Nina Mushinsky – Portraits

07.11.2018 - 24.11.2018
Read more
Frank Horvat – Horvatyear – Diptyques

Frank Horvat – Horvatyear – Diptyques

03.11.2017 - 19.11.2017
Read more
Frank Horvat – Photos CON

Frank Horvat – Photos CON

22.09.2016 - 22.12.2016
Read more
Frank Horvat - Photographies a la une

Frank Horvat - Photographies

13.05.15 - 31.08.2015
Read more
Les mains d'Horvat a la une

Horvat's hands

Read more
Une promenade à Carrare a la une

Une promenade à Carrare

25.04.2012 - 20.07.2012
Read more
Photographies de Pierre Jamet a la une

Photographs by Pierre Jamet

10.02.2011 - 09.04.2011
Read more

ABOUT

The Dina Vierny Gallery is pleased to present the exhibition "Willy Maywald and Fashion" as part of the celebration of the gallery's 70th anniversary.

Willy Maywald was an important companion of Dina Vierny, a close friend, from the opening of the gallery in 1947 until Maywald's passing in 1985. He particularly captured black and white images of Maillol's sculptures for exhibitions and appraisals. One year after Maywald's death, Dina Vierny established the Willy Maywald Association, currently chaired by Jutta Niemann, which continues to preserve and disseminate the Willy Maywald collection.

Born in 1907 in the city of Cleves, Germany, Wilhelm Maywald – later changed his first name to Willy – arrived in France in 1931. He quickly became part of the artist circles in the Montparnasse district, which he began to photograph. Recognized after the war for his portraits of artists, he was equally renowned for his work in fashion. As the first photographer for the house of Dior, he captured its inaugural collection in 1947 and subsequently became its official photographer. He also produced numerous photographs for other major fashion houses such as Givenchy, Balenciaga, Jacques Fath, or Edward Molyneux, to name a few.

The nineteen silver gelatin prints exhibited by the Dina Vierny Gallery, developed by Maywald himself, offer a splendid overview of French haute couture in the post-war years. These photos contributed to perpetuating the myth of French elegance by showcasing the creations of the greatest couturiers of that era. Whether in front of a Rolls-Royce or a Cadillac hood, on the banks of the Seine or in the colonnade of the Palais Royal, Maywald, one of the first to take fashion photography out of the studios, used the city as a poetic backdrop to the graceful, subtle, and refined elegance of the women he photographed.

Far from extravagant setups, Maywald simply placed his models in a natural setting. Avoiding the spectacular and artificial, he knew how to extract the essence of his subjects through simple means (his Rolleiflex and three small projectors that he carried everywhere in an ice skate bag). All of this lends a great lightness to his photos. The model stands alone with her dress in a deserted setting, only to affirm the talent of the couturiers he represented. Thus, his models, placed with grace, full of curves and counter-curves, illuminated these now-iconic photographs.

Willy Maywald succeeded in conveying the grandeur and nobility of aristocratic portraits to his models, whom he photographed with a subtle balance. This is how he gave the women of Dior or Fath such a delicate aspect, characterized by his own sobriety.

MULTIMEDIAS

EXHIBITED ARTISTS

Vladimir YANKILEVSKY

Aped quas parum qui beaquae preped eum volupitae odis re culpa volor autes nesciis am inus veliquibus. Rum fuga. Et ernam, que minvel Rum fuga. Et ernam, que minvel Rum fuga. Et ernam, que minvel Rum fuga. Et ernam, que minvelEt ernam, que minvel Rum fuga. Et ernam, que minvel Rum fuga. Et ernam, que minvel Rum fuga. Et ernam, que minvel

Vladimir YANKILEVSKY

Aped quas parum qui beaquae preped eum volupitae odis re culpa volor autes nesciis am inus veliquibus. Rum fuga. Et ernam, que minvel Rum fuga. Et ernam, que minvel Rum fuga. Et ernam, que minvel Rum fuga. Et ernam, que minvel Et ernam, que minvel Rum fuga. Et ernam, que minvel Rum fuga. Et ernam, que minvel Rum fuga. Et ernam, que minvel

E-SHOP

image de produit

TITRE DE L’ARTICLE

Dimensions, technique, date
35 €
image de produit
TITRE DE L’ARTICLE
Dimensions, technique, date
35 €
image de produit
TITRE DE L’ARTICLE
Dimensions, technique, date
35 €

SIMILAR EXHIBITIONS

The Home of Dina Vierny - by Marie Anne Derville

18.10.2023 - 28.10.2023
Lire la suite
La peur au ventre a la une

La peur au ventre

22.11.2019 - 21.01.2020
Lire la suite
Nina Mushinsky – Portraits

Nina Mushinsky – Portraits

07.11.2018 - 24.11.2018
Lire la suite
Frank Horvat – Horvatyear – Diptyques

Frank Horvat – Horvatyear – Diptyques

03.11.2017 - 19.11.2017
Lire la suite
Frank Horvat – Photos CON

Frank Horvat – Photos CON

22.09.2016 - 22.12.2016
Lire la suite
Frank Horvat - Photographies a la une

Frank Horvat - Photographies

13.05.15 - 31.08.2015
Lire la suite
Les mains d'Horvat a la une

Horvat's hands

Lire la suite
Une promenade à Carrare a la une

Une promenade à Carrare

25.04.2012 - 20.07.2012
Lire la suite
Photographies de Pierre Jamet a la une

Photographs by Pierre Jamet

10.02.2011 - 09.04.2011
Lire la suite

MAILLOL , LA FORME LIBRE

21.03.2021 - 20.06.2021

À PROPOS

Aped quas parum qui beaquae preped eum volupitae odis re culpa volor autes nesciis am inus veliquibus.Rum fuga. Et ernam, que minvel Aped quas parum qui beaquae preped eum volupitae odis re culpa volor autes nesciis am inus veliquibus.Rum fuga. Et ernam, que minvel Aped quas parum qui beaquae preped eum volupitae odis re culpa volor autes nesciis am inus veliquibus.Rum fuga. Et ernam, que minvel Aped quas parum

SIMILAR EXHIBITIONS

The Home of Dina Vierny - by Marie Anne Derville

The Home of Dina Vierny - by Marie Anne Derville
Lire la suite
La peur au ventre a la une

La peur au ventre

La peur au ventre
Lire la suite
Nina Mushinsky – Portraits

Nina Mushinsky – Portraits

Nina Mushinsky – Portraits
Lire la suite
Frank Horvat – Horvatyear – Diptyques

Frank Horvat – Horvatyear – Diptyques

Frank Horvat – Horvatyear – Diptyques
Lire la suite
Frank Horvat – Photos CON

Frank Horvat – Photos CON

Frank Horvat – Photos CON
Lire la suite
Frank Horvat - Photographies a la une

Frank Horvat - Photographies

Frank Horvat - Photographies
Lire la suite
Les mains d'Horvat a la une

Horvat's hands

Horvat's hands
Lire la suite
Une promenade à Carrare a la une

Une promenade à Carrare

Une promenade à Carrare
Lire la suite
Photographies de Pierre Jamet a la une

Photographs by Pierre Jamet

Photographs by Pierre Jamet
Lire la suite

Don't miss any of our news, subscribe to our newsletter!



    Request for available works